Brand Guidelines

Brand Personality

We have a Brand Personality of SINCERITY - With an underpinning of INNOVATION, TECHNOLOGY and SERVICE. We understand how confusing benefits can be. Our simply smarter approach to everything we do (how we service our customers and how we create our solutions) builds trust with the people who rely on our products. You can be confident in Clarity because you know our one-of-a-kind innovative solutions are designed to work seamlessly and make your life easy. Our cutting-edge technology and world-class service combine to free you from worry—and let you focus on what matters most. Innovation, Technology and Service combine to create an outstanding foundation for a brand that helps brokers, employers, and employees get the most out of their benefits.

Mission

We believe that life is a journey. One that should be lived well. Where all people are given the opportunity to succeed. So, we’ll stop at nothing to bring clarity...ensuring that all employers and their employees are Ready for Life.

Vision

Become a top ten benefits administration company.

Positioning Statement

We take a simply smarter approach to benefits. By combining ingenuity and technology, we help our partners, our brokers, our clients, and their employees navigate the challenging world of benefits by providing simple and reliable solutions that we use ourselves.

Value Proposition

We have a long history of saying what we mean, doing what we say, by always putting products and services in the world that we would want for themselves and for their families. Afterall, we are consumers too…
The result: solutions are designed to replace frustration with innovation, delivering a full suite of programs and tools tailored to your specific needs. With state-of-the-art technology and world-class customer service, we handle the day-to-day so our customers can focus on what matters most to them.

Key Messages

Customer Service that Really Supports

Customer Service that Really Supports, We believe that relationships matter! We’re ready to help you today and tomorrow by anticipating your needs, providing exceptional service, and always looking for new ways to make your benefits better. We consider our partners, brokers, clients, and participants partners. Most product enhancement ideas come directly from our users. We work together to deliver solutions that simplify benefits, deliver savings and increase consumer satisfaction.

Technology that Really Transforms

Today, benefits are more confusing than ever, but they’ve also never been so essential. You need a partner to help remove the complexities from your benefits and technology administration so you can focus on what matters: your business. With unparalleled customer service and technology, combined with a full suite of benefits solutions, we replace frustration with innovation and deliver state-of-the-art programs and tools tailored to your needs.

Employee Benefit Solutions that Meet All Your Needs

Our full suite of programs and tools go above and beyond to help address the new realities in benefits, providing more value to your business.We also understand that the benefits and insurance industry is often plagued by me-too products and communication that is dense and difficult to understand. So, our approach is simple, and our goal is to provide you clarity with solutions that are simple to implement, simple to manage, and simple to use.

Core Values

Internally, our Simply Smarter approach is rooted in three unwavering pillars - flexibility, growth, and appreciation

GROWTH

At Clarity growth isn’t just about becoming the leading benefits provider, it is also about helping our employees develop their limitless potential. We focus on providing and promoting continued education, coaching, useful feedback and even financial growth.

APPRECIATION

Appreciation is a simple term, but it has volumes of depth to it. At Clarity, appreciation is about valuing everyone as an individual and appreciating their unique contribution to our business. We are focused on promoting from within and developing our next generation of leaders. We also use formal recognition programs and peer-to-peer recognition as a way to continually show our appreciation for one another.

FLEXIBILITY

Benefits is an ever-changing industry. New regulations, new offerings, new technology are always on the horizon. To adapt to these changing demands, we must be flexible in how we work, how we approach solutions and in the services we provide. Whether is it listening to new or out-of-the-box ideas, offering a flexible work environment, or adapting our benefits to fit the needs of our new normal, at Clarity we approach everyday with an open mind and a willingness to adjust.