Our Leadership Team

As Founder and CEO Bill oversees every aspect of the business, his passion is sales, marketing and vision. Bill’s experience in the industry spans 30 years. Bill was a partner at Electronic Accounting Systems a midsize payroll service that he sold to ADP in 1991. Bill founded Clarity Benefit Solutions (formerly BeneFlex) in 1992, over the next two decades he founded and successfully sold several companies including Total Pay, and Paylocity of N.J.  Bill is a Trustee for First Star Academy and an active alumni of St. Peters University where he received a BS in accounting.

Krista Woolley is an accomplished marketing executive with over 20 years of experience in B2B/B2C marketing, marketing automation, content strategy, public relations, customer lifecycle communications, event management and business relationship management. 

Through strategic marketing efforts, Krista is focused on helping grow Clarity’s marketshare, drive thought leadership, enhance our online reputation and brand equity and grow the company’s overall revenue. Krista is also responsible for overseeing both internal and external communications for Clarity.

Prior to joining Clarity, Krista lead the marketing efforts at WageWorks, helping to increase the company’s market share and driving overall revenue growth. Krista has also lead marketing efforts for FedEx Office, BNSF Railway and several other companies in the technology, transportation, retail and oil/gas industries.

Krista currently lives in Texas and is an alumni of the University of North Texas. Outside of the office Krista enjoys running and riding bikes, trying out new recipes and vacationing in Wisconsin.

With more than 20 years of experience in the employee benefits and technology space, Linda Spitale has played a key role in shaping the evolution of Clarity Benefit Solutions. Before stepping into her current role, she served as Vice President of Technology, where she bridged the gap between platforms and IT, oversaw the company’s IT department, managed client engagement (formerly known as implementation), and led benefit administration operations. Her career at Clarity has been defined by adaptability and a willingness to do whatever it takes, from driving enterprise-level initiatives to rolling up her sleeves for hands-on support. 

Today, as Chief of Strategic Initiatives, Linda works alongside executives and team members to refine processes, integrate new technology, and expand services that move the company forward. She is passionate about helping others, finding joy in those moments when a conversation or solution sparks an “aha” moment for a colleague or client. 

Based in Woodbine, Maryland, Linda enjoys a full life outside of work. She spends her free time on DIY projects and cherishes time with her granddaughter, spouse, and two puppies.

As Chief Financial Officer at Clarity Benefit Solutions, Ramki Ramanarayanan oversees the company’s financial strategy, ensuring sound fiscal management and alignment with Clarity's long-term goals. Ramki is responsible for driving financial planning, corporate strategy, and financial efficiency to support Clarity’s growth and profitability. His expertise in mergers and acquisitions, corporate finance, and operational leadership ensures the financial stability and strategic advancement of the organization.
 

With over two decades of diverse leadership experience, Ramki has held roles such as Divisional Chief Executive Officer at Occams Advisory, Chief Executive Officer at CHC Wellbeing, and Vice President of Finance & Strategy at ReserveBar.com. Additionally, he has a strong background in investment banking, having worked with firms like Robert W. Baird & Co. and Wachovia Securities. Ramki’s career is marked by his ability to optimize financial operations, drive strategic initiatives, and successfully lead teams across industries including healthcare, financial services, and technology.
 

Ramki holds an MBA in Finance from Duke University’s Fuqua School of Business and a Bachelor’s degree in Production and Industrial Engineering from the University of Mumbai. His career accomplishments include managing large-scale global operations, executing cost-saving strategies, and leading M&A transactions. Outside of work, he enjoys mentoring emerging professionals and exploring innovative financial technologies.

As Executive Vice President - India Operations, Venkat Vaddadi oversees the strategic direction and operational excellence of Clarity’s India offices. He is responsible for driving cost optimization, process efficiency, and ensuring that back-office functions align with Clarity’s overarching business objectives. Venkat collaborates closely with global leadership to integrate India operations into the company’s long-term vision, enhancing service delivery and operational effectiveness.

With over 25 years of experience spanning the Insurance, Financial Services, and Life Sciences industries, Venkat brings a wealth of expertise in IT operations, business strategy, and program management. An alumnus of IIT Bombay, he has held leadership positions at IBM, AIG, and Ebix, as well as successfully leading his own venture, Ennoble Technologies. His problem-solving acumen and deep understanding of operational efficiencies make him a key asset to Clarity. A PMP-certified professional with multiple technical certifications, Venkat’s leadership is instrumental in streamlining and optimizing Clarity’s India operations.

Beyond his professional achievements, Venkat enjoys singing and actively participating in cultural activities.

Eddie Larned is the Senior Vice President of Sales at Clarity Benefit Solutions, where he leads the company’s national sales organization and oversees sales strategy and performance across the United States. With more than 15 years of experience in the employee benefits industry, Eddie has built a strong reputation for driving growth, developing high performing sales teams, and cultivating lasting partnerships with brokers and industry partners.

After graduating from Iona College in 2011, Eddie began his career as a Sales and Enrollment Specialist at Choice Strategies, a consumer benefits TPA based in Waterbury Center, Vermont. Supporting the New York metropolitan region, he worked closely with employers, brokers, and general agents while assisting the sales team and quickly developing a deep understanding of the employee benefits landscape. Following Choice Strategies’ acquisition by WageWorks, Eddie was promoted to Account Executive and served as the Sales Representative for Northern New Jersey and New York.

In 2016, Eddie joined Beneflex, which later rebranded as Clarity Benefit Solutions, as a Regional Sales Manager. In this role, he was responsible for expanding Clarity’s presence in New York by working closely with broker and general agent partners. His efforts played a key role in the company’s strong organic growth. In 2021, Eddie was promoted to Vice President of Broker Sales, where he led a growing team of sales professionals across multiple regions.

In 2024, Eddie was promoted to Senior Vice President of Sales and now manages Clarity’s entire national sales organization, leading efforts to expand market presence, strengthen broker relationships, and drive continued growth for the company.

Eddie resides in Westchester County, New York with his wife and children. Outside of work, he enjoys sports, traveling, and spending time with his family.

Iris Negron has over 20 years of experience in various areas of Human Resources with a primary focus in the benefit industry for the last 10 years. Iris has extensive experience administering a broad range of HR functions, including but not limited to employment document drafting, employee relations, performance management, personnel policy analysis and implementation. 

As Vice President of Human Resources, Iris is responsible for managing all functionalities of Human Resources at Clarity. This includes oversight as they relate to the recruitment, talent acquisitions, and employee engagement of Clarity's employees. Iris is dedicated in identifying ways she can successfully administer the organization’s human resource function while fostering a diverse workplace that enables all employees to contribute to the organization at their full potential.
Prior to joining Clarity, Iris built an HR team at a fast-growing physical therapy clinic in New Jersey, helping the start-up attain talent and build an engaging workforce.  

Iris currently lives in Union County, NJ and is an alumni of John Jay College of Criminal Justice. Iris loves spending time traveling with her family and is the biggest cheerleader at both of her kids' sports events.  

Sandra Zarate, VP of Client Services at Clarity, is a seasoned professional with 25 years of experience in the benefits and service industry. Sandra has spent the majority of her career at Cigna Healthcare, where she held various leadership positions across customer and client-facing teams. Her expertise lies in creating differentiated, best-in-class service experiences with a focus on setting high standards. 

Sandra started her career in the industry as a Customer Service Representative and worked her way up to become Sales Operations Director. Her experience includes roles as a Team Lead, Quality Analyst, Eligibility Supervisor, Customer Service Manager, and Client Services Director. 

Sandra earned a Bachelor's degree from the University of Phoenix and a Master's in Health Administration from the University of Hartford. She is passionate about employee benefits and making a difference in the lives of those she serves. 

Sandra is based in Phoenix, Arizona, and is committed to positively impacting her community. When not helping clients, she enjoys spending time with family and friends. Sandra is a huge foodie and loves to travel and experience new things.  

She also started an unofficial non-profit volunteer event called "Super-bowl for the homeless" five years ago. This event brings together friends and family to cook and donate various supplies to the homeless, including clothing, haircuts, sanitary supplies, medical supplies, and food. 

Shailaja Srivastava is a seasoned leader and business focused Information Technology professional with over 19 years of experience leading cross-functional global teams.  She has in-depth knowledge and expertise in IT Application Development, Application Support, Project Management and Service Management. Over the course of her career, Shailaja has worked for industry leaders in Software Development and Financial Services - Tata Consultancy Services and Fiserv respectively. She has extensive experience in building, growing and leading teams performing various functions in global IT departments of these companies.

At Clarity, Shailaja plans to build a world class IT department to best serve the technology needs of this fast-growing organization. She intends to combine all IT functions – infrastructure, software development and electronic data interchange – into a cohesive, high performing team geared towards making meaningful contribution to the overall growth of Clarity.

Shailaja currently lives in Edison New Jersey with her husband, son, and dog. Outside of work, she likes to read and spend time with family and friends; traveling and visiting the outdoors where they can take their dog along.