Meet the Clarity Sales Team

Bill Sowders is an industry veteran with nearly three decades of experience in the employee benefits space. He has a proven track record of growing high-caliber teams, contributing to bottom-line revenue and forging strong relationships with key industry brokers and customers.

At Clarity, Bill leads a world-class sales team responsible for shaping and growing Clarity’s sales initiatives to achieve the vision of the company, create and strengthen key partnerships, and grow overall company revenue. 

Bill previously served in senior roles at WageWorks, including as Vice President of Mid-Market Sales, where he managed a large sales team and provided strategy and direction as a member of the Sales Leadership Team. 

Bill currently lives in Atlanta and is an alumni of Georgia State University.  Outside of the office, Bill enjoys time with his family at home and at the beach.

Eddie Larned is a ten-year veteran of the employee benefits industry. He has a strong track record of selling pre-tax consumer benefits and benefits administration technology while building a significant network of partners in the industry.

After graduating from Iona College in 2011, he started his career as a Sales and Enrollment Specialist at Choice Strategies, a consumer benefits TPA based out of Waterbury Center, VT. Working in the New York metropolitan area, he supported the sales team. He quickly learned the ins and outs of the industry by working with employers, brokers, and general agents. After WageWorks acquired choice Strategies, he was promoted to Account Executive and served as the Sales Representative for Northern New Jersey and New York.

In 2016, Eddie left WageWorks to join Beneflex, which soon rebranded to Clarity Benefit Solutions. As a Regional Sales Manager, he was responsible for growing sales in New York, selling primarily through broker and general agent partners and has been a major contributor to the significant organic growth that Clarity has experienced over the past five years. In 2021 Eddie was promoted to Vice President of Broker Sales at Clarity and is responsible for sales in Northern New Jersey, New York, and New England and manages a team of experienced Sales representatives in other parts of the country.

Eddie currently resides in Westchester County, NY, with his wife and son. Outside the office, he enjoys sports, traveling and spending time with his family.

Liz O’Colmain brings with her over 30 years of employee benefits experience. Originally from Dublin Ireland, Liz is a graduate of Loyola University in Baltimore, where she has spent her entire career selling a variety of employee benefits and technology solutions to clients of her Broker and Consultant network. She has achieved multiple Awards including Top Sales Performer at UnitedHealthcare during her 12 year tenure in National Accounts. During her time at UHC, Liz was responsible for selling over $75 million in ancillary products (Vision/Dental/Life & Worksite solutions) to large employers, municipalities and union groups.

In 2016, Liz decided to pivot to the technology side of employee benefits by joining Paychex to market their online Ben-Admin solution Benetrac. Clarity recruited Liz in 2018 as an Enterprise Regional Sales Manager to expand the Mid-Atlantic market. She is responsible for growing sales and our Elite Broker Program in DC, Maryland, Virginia, West Virginia, Delaware and Ohio. Liz is licensed in Life & Health and Certified in Flexible Compensation (CFC).

Liz currently resides in Gaithersburg, MD with her family. Outside of the office she enjoys traveling abroad, gardening and the theatre.

David Leodore is a seasoned member of the Clarity Sales Team with over 10 yearsnof experience in pre-tax consumer benefits, COBRA administration, and benefitsmadministration technology.

David graduated Magna cum laude from Rutgers University – School of Business in 2012 and immediately joined the sales force at ADP. Within this role, he gained a deep understanding of payroll processing, pre-tax consumer benefits, health insurance, and employer-focused technologies. Upon his departure from ADP, David transitioned to a sales role at Liazon and found his passion for benefits administration platforms.

When David joined the Clarity Sales Team as a Senior Regional Manager in 2017, he brought with him years of industry knowledge and an expansive partner network. During his tenure, David continuously ranks as the top producer within Clarity’s world-class benefits administration technology solutions and services. He attributes this success to Clarity’s executive leadership, team culture, and white-glove approach to service.

While David resides in southern New Jersey with his wife and two daughters, he is responsible for driving sales growth within the Mid-Atlantic and various other territories throughout the country.

Christine Turk brings with her over a decade of employee benefits administration experience. After graduating from Auburn University in 2011, she started her career at ADP selling HRIS & Benefit Software to clients of her Broker and CPA network. She achieved multiple President’s Clubs that promoted her to a dedicated partnership role. In her partnership role she managed the relationship between numerous firms and ADP, that generated over $3 million in revenue in just 3 years.

In 2020, Christine joined Clarity Benefit Solutions. As a Senior Regional Sales Manager she is responsible for growing sales and our elite broker program in the Southeast Territory: Louisiana, Mississippi, Alabama, Georgia, North Carolina, South Carolina, Tennessee, Florida & Puerto Rico. She has significantly expanded the Clarity Benefit Solutions brand since opening the market in the Southeast. Christine is certified in Flexible Compensation (CFC), Flexible Compensation Specialist (FCS) and Fundamental Payroll Certification (FPC).

Christine currently resides in Atlanta, GA with her husband and golden retriever. Outside of
the office she enjoys traveling to new places, visiting wineries, cooking, and reading.
 

In this role, Becky develops existing partner relationships, leads our internal Account Management, Sales, Program Management and Client Strategy teams in order to deliver the most value for our customers. Additionally, for the past three years, Becky has taken on the role of speaking in Clarity's Continuing Education seminars. She has educated thousands of brokers and employers about employee benefits and continues to work alongside her colleagues to promote continuing education in the industry. She has been working in the Benefits and insurance industry for more than ten years. Prior to working with Clarity, Becky was a business sales leader in the telecom industry. She has a Bachelor's of Science in Business Management from Southern Wesleyan University, and lives in Columbia, South Carolina.

In her spare time, she enjoys spending time with her family, weekends on the lake, and caring for the plants and flowers in her greenhouse.
 

In January of 2022, Jason Senick joined Clarity and brought with him 25 years of experience as an accomplished account/sales executive with a proven track record of tackling complex business challenges within fast-paced, high-pressure environments using timely foresight, keen judgment, and innovative ideas. As a Senior Regional Sales Manager, Jason is responsible for the southwest region including Nevada, New Mexico, Arizona, and Utah. When asked why he loves selling employee benefits he said, “I make a difference in the lives of so many people as well as their families, especially when their benefits need to be utilized.”

Jason holds his BA in Psychology from Allegheny College. He specializes in organizational structuring, new business establishment, program development, seamless integration, and phenomenal growth. As well as analyzing accounting, financial, asset, inventory, payroll, P&L, and sales information to produce business forecasts and determine economic conditions for use in decision making.

Jason resides in Las Vegas, NV where he spends his time off biking, hiking, bowling, shooting darts, watching movies, and taking his dog for long walks.

Tara Brown joined Clarity in July of 2022 and brings with her more than 15 years of sales experience, focusing on Employee Benefits for the past ten years of her career. A graduate of Missouri State, Tara went on to receive her master’s degree in Management and Leadership from Webster University. She worked as District Manager for ADP in their HR Division before finding her passion for employee benefits after making the switch to WageWorks. Prior to joining Clarity, Tara was Regional Sales Manager at BRI.

Tara says that her passion for HSAs stems from her belief that anyone can create a secure financial future for themselves, believing HSAs truly are the best benefit around! In her current role as AVP, National Sales with Clarity, Tara will be responsible for Iowa, Illinois, Indiana, Kansas, Michigan, Minnesota, Missouri, Montana, North Dakota, Nebraska, South Dakota, and Wisconsin.

Tara currently resides in Kansas City, Missouri with her husband and two sweet boys. While she’s not in the office, she fosters her love of reading (especially story time with her babies), experiencing new restaurants, and attending live theatre and sporting events (Go Royals!).
 

Justine Sobczyk joined Clarity in June of 2022 and brought with her over 16 years of experience in the employee benefits industry. Justine was with WageWorks for fourteen years starting in customer service, then moving to account management, implementation, and finally Sales Account Executive. After that, she spent two years with Benefits Resource, Inc as Regional Sales Manager. Justine is Certified in Flexible Compensation (CFC), Health Savings Expert (HSAe), and COBRA Administration Specialist (CAS).  

As Associate VP, National Sales, Justine is responsible for CA, CO, AZ, and WY. 

Justine attended the Metropolitan State College of Denver and currently resides in Parker, CO with her husband, 3 kids, and 2 dogs. When she’s not in the office, Justine enjoys hiking, reading, listening to music, and gardening. 

Born and raised in Colorado, Carter Lynch spent 4 years at the University of Florida,
where he graduated with a Bachelor of Science in Business Administration. Prior to joining Clarity, Carter worked at Benefitexpress and WEX. Most recently, Carter ran the business development team at Elevate inc.

Carter grew up in the industry watching his father, Jim Lynch, lead sales in this space and even run his own TPA.

When asked what he loves most about selling employee benefits, Carter said, "I love providing employers and their employees with holistic solutions to improve their daily lives by reducing financial stress and navigating the healthcare landscape. I also enjoy working with a great team who all push each other to improve."

Based out of the Tampa area, Carter's territory is the state of Florida. On his time off he enjoys golfing, working out, being outdoors, and spending time with friends and family!

Sarah Seger has worked in human capital management for more than 15 years, focusing on Employee Benefits for the past seven years of her career. A graduate of Illinois State University, she was a Senior District Manager for ADP’s PEO, TotalSource, providing employers with comprehensive Human Resources outsourcing. Sarah has worked closely with employers and benefits advisors to streamline the administration of benefits for HR administrators helping employees achieve better health and financial security in roles at both Maxwell Health as a Partner Sales Consultant and Benefitfocus as an Enterprise Account Executive. Before joining Clarity Benefit Solutions, she worked to partner with insurance carriers and benefits administration platforms at Nayya, an AI and data science company helping consumers choose and use their benefits. Sarah continues to work with health plans and insurance carriers in her current role as AVP of Partnerships and Public Sector Sales with Clarity.

Sarah currently resides in St. Louis, Missouri with her husband, Mike. She also teaches mindfulness and meditation in her free time and enjoys traveling, cooking, and gardening. She is an active volunteer at St. Louis Children’s Hospital and serves as a board member with her local neighborhood association.