National Insurance Awareness Day was on June 28th. This day dedicated to insurance awareness serves as the perfect opportunity to take a good hard look at your current benefits offerings -- and encourage employees to do the same.
Your employees are the driving force behind the benefits you offer, but rarely are they at the forefront of the selection conversation. Empowering employees with decision-making influence shows that you trust them and value their opinions, especially in an area that directly impacts them.
National Insurance Awareness Day is a great reminder for you to encourage your employees to take an active role in selecting benefits this year. Learn about a few strategic changes to keep in mind as you help your employees select their benefits.
Discuss benefits during reviews
Annual or semi-annual business reviews are great opportunities to collect feedback from employees regarding their job satisfaction and current role. But that conversation is also a great chance to discuss employees’ level of satisfaction with their benefits. You can find out which benefits have proven most valuable to employees while also allowing them to share which benefits they would like to see in the future.
This puts your employees in the driver’s seat of the conversation and shows that you value their feedback as an active participant in the benefits selection process.
Send out anonymous surveys
Some individuals are less comfortable with one-on-one conversations and would prefer an anonymous method of sharing their feedback. Anonymous surveys and virtual suggestion boxes are great for general feedback, but it’s important to ask specifically for input for employee benefits.
You can create a survey that’s designed specifically to find out what benefits your team would like to see, or just communicate to them that the “virtual suggestion box” exists for that purpose. That way, they feel like they have more of an input in company decisions beyond which snacks are stocked in the break room.
Get team leaders excited
Leading by example is a proven technique for getting employees actively involved in any number of initiatives, including taking an active role in selecting benefits. Meet with your team leaders to discuss how important it is to get everyone involved with the benefits selection process -- starting with them! They’ll be able to participate themselves and pass that involvement down through their team.
These conversations can be casual and weaved into routine team check-ins. When your employees see their team leaders taking the time and effort to think about their benefits packages and give them feedback, they are likely to follow suit.
Give them the tools for success as they select benefits
Action and experience often speak louder than words for your employees. Give them an experience that puts them in full control of their benefits with the right tools. Too often, the research and selection process is too complicated or confusing to fully engage employees.
An easy to navigate platform can break down that barrier. A benefits administration software with key features can help engage employees with the entire process and make them an active participant in the benefits selection process. Key features of benefits technology include:
- A resource center that makes it easy for employees to find important information
- Decision support tools that help employees see all the options available to them
- A mobile app to keep employees connected to their benefits wherever they are
Getting employees actively involved in selecting benefits might take a bit of strategizing, but it’s an effort that’s beneficial for everyone involved. Plus, there are a number of tools and resources that make it easier. For more information about these tools to help select benefits, reach out to the team at Clarity Benefit Solutions today.
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