When it comes to enrollment, employees want personalized benefits that adapt to their lifestyle, the ability to enroll in a benefit plan when and where it’s convenient, and help. Employers want to meet the demands of their employees while managing costs. To help you get ahead in 2018, we’ve come up with five priorities to focus on based on current trends and what they mean for your clients.
1. Help Your Clients Control Costs
As the cost of healthcare continues to rise and employees begin to demand benefit customization, you’ll need to help your clients obtain attractive offerings at a cost they can afford. It’s important for employers to see proof that they’re saving money. Most simply want to understand the costs of different benefit options so they can manage their bottom line. Don’t be afraid to be explicit when it comes to cost, and take every opportunity you can to show proof of cost savings.
2. Provide Your Clients with Efficiency
Enrollment trends and changes in the healthcare system are making it difficult for human resources professionals to handle open enrollment. Brokers can provide serious value to clients by making the entire enrollment process more efficient. To provide efficiency, focus on making sure your clients get administrative support, automated enrollment tools, and benefits administration support services for fair prices. It’s also worth providing tools that integrate payroll and benefit enrollment. If you can make your clients job substantially easier, more efficient, and less stressful, you’ll have scored big.
3. Offer Your Clients Mobile Enrollment
Millennials are now the largest demographic in the workforce. Consequently, your clients can no longer provide their employees with pen and paper enrollment packets. Instead, your clients need to provide more convenient ways for younger workers to enroll. Because employees spend large amounts of time on their smartphone or tablet, letting them enroll using these devices is a must. If you can’t offer your clients the ability to enroll using smartphones, find a way to demonstrate how what you’re offering is convenient. Remember, employees want to be able to make healthcare decisions, including decisions about enrollment, when and where it’s convenient.
4. Get Your Clients Started with Benefit Customization
Benefit customization lets employees select the benefits they want or need from a pre-determined variety. As this trend becomes more popular, employers will look for help to get started. Brokers now have an opportunity to connect their clients with benefit customization solutions, and it’s important to make use of that opportunity. However, when working with clients, be sure to focus on how you can minimize the work they’ll need to do when opting for benefit customization. Emphasize that you offer technological solutions and benefits administration services to reduce their workload.
5. Reassure Your Clients You’re with Them Every Step of the Way
As you know, your relationship with your clients doesn’t end when they purchase services. Most clients will need help communicating what they offer to their employees. Emphasize how you can assist them with this, and you’ll become a stronger asset.
Prepare Now
Open enrollment is around the corner. Start reaching out to your clients to help them navigate enrollment trends successfully. Clarity Benefit Solutions is at your side to assist. Our innovative solutions and dedication to service and technology have helped brokers for years. Explore our solutions—they include but are not limited to the Clarity Private Exchange, the Ready for Life HSA, commuter benefits plans, and more.
